CBMB: Guardians of the Galaxy on Pace for the Biggest Film of 2014!
By Muuka Muyumba
Although, Teenage Mutant Ninja Turtles beat out Guardians for #1 at the box office in its debut, Guardians still remains strong through its 2nd week after a $41,531,000 weekend. Guardians is now slightly ahead of Transformer 4 by $526,046 after that 10-day window in its domestic debut.
Guardians is now likely to possibly outpace all movie domestically, having bested Captain America: The Winter Soldier‘s 2nd weekend take by $300,000. Guardians dropped only 56% in the 2nd weekend which is the lowest percentage drop of similar superhero/genre/event films opened so far in 2014. It will be interesting to see the However, Guardians has the luxury of being a much easier watch the 2nd time compared to the brilliant, but brutal Captain America 2. Many have acknowledged going to see Guardians multiple times, not only out of shear enjoyment, but also because they missed certain jokes the first time.
On the worldwide front, Guardians has yet to open in some foreign markets and lags well behind some of its competitors. Transformers 4 is crushing the competition abroad and has built 77% of its billion-dollar box office in those foreign markets (making $300,000,000 in China alone). Remarkably, Guardians doesn’t come out in China until October 10, 2014, which could afford the movie a huge 2nd life internationally.
Guardians of the Galaxy 2 is already set for July 28, 2017, and could see an incredible bump in business for an already breakout franchise.