CBMB: Black Panther is a Blockbusting Phenomenon for Marvel and Disney | FanboysInc

CBMB: Black Panther is a Blockbusting Phenomenon for Marvel and Disney

By Muuka Muyumba

Marvel and Disney are today reaping the marketing success of Black Panther after it set another box office record with the highest Tuesday sales for a Disney film, besting The Avengers in 2012. Black Panther raked in another $21.1 million on Tuesday, bringing its domestic total to $263.2 million after only 5 days in theaters. At this point, Black Panther is competing with Star Wars: The Force Awakens for the title of highest domestic earnings, but lags behind TFA’s five-day run of $325.4 million.

Although Black Panther is running behind Star Wars in terms of financial dominance, the Marvel superhero starter seems to be continuing its cultural dominance as well as it sells out shows all around the world, and is still a tough ticket in the United States. This was unheard of just a few years ago considering the common Hollywood sentiment that ‘black films’ (films with predominantly black casts) do not sell well overseas.

Image result for black panther, intellectual discussions

Now, Disney and Marvel have dispelled this notion with a fearless and inventive marketing campaign of a fearlessly black movie. “The biggest thing for the campaign was really super-serving black moviegoers while also making it the broadest moviegoing event,” says Disney marketing executive vp Asad Ayaz. “This wasn’t just for our core Marvel fans. We went about making it feel like a cultural event.”

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Black Panther is also driving something that Marvel films don’t tend to do, despite their financial success — drive intellectual, artistic, and political discussion online and elsewhere.


Black Panther shows no signs of slowing down at the box office with no other major film releases in sight until the release of another Disney title, A Wrinkle in Time coming on March 9th. Black Panther is likely to only drop right around the 50% mark which would bring in another ridiculous amount of $100 million in its 2nd weekend.

If you didn’t already know, the film starts Chadwick Boseman as T’Challa aka the Black Panther who must keep his kingdom of Wakanda from falling into the hands of his rival Erik Killmonger, played by Michael B. Jordan. The film was co-written and directed by Ryan Coogler.

Source: Deadline